Market research

Opening a new model or outlet is placing a large sum of money on an assumption. Market research tests that assumption with data, so you can see the real gap before signing a lease or investing in a concept.

When you need it

• You are considering a new model, concept, or segment.
• You are choosing an area or location for your next outlet.
• You are not sure who your target customers are and how much they are willing to pay.

What Stratego does

• We finalize with you the decision to be answered, then collect data.
• We examine competitors, pricing, and gaps in the area or segment you are targeting.
• When primary data is needed, we coordinate with a field survey unit or online panel.

What you receive

• The market picture and the gaps worth pursuing.
• Clear recommendations: whether to do it or not, for whom, where.
• Input for strategy and financial model, if you decide to go ahead.