Business Diagnosis

Many business owners assume the problem is that customers don't know them, so they increase ad spend, while the real bottleneck may lie in price, menu, or customers not returning. A business diagnosis puts the numbers on the table first, so you know where the problem is before deciding where to spend.

When you need it

• You have revenue but haven't passed breakeven, and it's not clear why.
• You've spent on ads, an agency, or an internal team without seeing results.
• Customers come once and never return.
• You're planning a second location and want to know if the first one is solid enough yet.
• You're at the shop all day, with no time left to look at the numbers.

What Stratego does

• Read the POS and P&L data of your own business.
• Recalculate COGS and breakeven, review the menu and pricing.
• Compare with execution data from F&B brands Stratego has worked with.
• Also review the legal and technology areas if money is being lost there.

You receive

• Main bottlenecks, clearly stated with data.
• Priority order: tasks to do first, spending to stop.
• Propose next steps, even when the answer is no need to spend.